"Engineering of the future" and PR

6/04/2021

Evgeny Szhenov, a loyal friend and partner of the REC "Engineering of the Future", scientific director of the expert-analytical center "Scientific and Educational Policy", met with the press services of Samara universities and regional ministries.

In short, we talked about how to convey the ideas of our REC to everyone.

One of the main tasks of the "Engineering of the Future" is to make science in demand, fashionable, popular, interesting. A whole generation has already grown up (and has its own children), which does not watch TV, does not read newspapers. It is pointless to communicate with them through traditional media. But almost any young scientist has accounts in social networks. In tiktok, he has fun with friends, communicates with relatives on Vkontakte, discusses work issues in Telegram and Facebook. And the task of "Engineering of the Future" is to help this scientist tell everyone how interesting and important his project is. To convey his thoughts to a potential mass consumer using our information resources.

The second point, which Yevgeny Szhenov focused on, is the activation of interaction with people who make decisions: with politicians and representatives of business elites. And here, first of all, the Telegram plays a key role. More recently, the "cart" was a regular messenger where you can arrange a date, argue with friends, exchange fresh memes. Today, top officials of states and financial magnates are here. Some TG channels have turned into all-encompassing round-the-clock conference calls where the fates of people and projects are decided live. Expert evaluation is carried out in the comments. Reposts are becoming a tool for global information exchange. "Engineering of the Future" is actively involved in this ebullient process, and we can involve others in it.

Today, the world-class REC "Engineering of the Future" is represented in all popular social networks. And we encourage you to join us.

You can:

* post a witty funny video on our tick-tok (https://www.tiktok.com/@enginethefuture ?) * argue with us on Twitter (https://twitter.com/irr_63 )

· participate in surveys, discussions, tell about your projects on Facebook (https://www.facebook.com/irr63), Vkontakte (https://vk.com/enginethefuture), Telegram channel(https://t.me/enginethefuture) , Instagram (https://www.instagram.com/irr.smr /).

We will make sure that your neighbors and the top officials of the country will know about you.