Registration of the trademark "Made in Kuzbass" in the Federal Service for Intellectual Property has been completed. Assigning a regional brand will be based on objective laboratory tests of a specific product, as well as on confirmation that the manufacturer has met the localization requirements, " the ministry said, adding that only those enterprises that produce products in Kuzbass and use local raw materials for this will be able to brand their products with a new sign.
The State Regional Center for Standardization and Metrology of Testing in the Kemerovo Region will make decisions on assigning a brand to a commodity producer. The regional authorities, for their part, will work to promote the "Made in Kuzbass" brand, which can be assigned to both food and non-food products.
"Placing the regional brand" Made in Kuzbass " on the product will form the consumer's mindset that these products are of high quality. As a result, demand will increase, production volumes will increase, which will have a positive impact on the regional economy," the ministry added.